Moreover to know which type of betting site to launch in Kenya or East Africa, it is important to put into considerations a raft of measures to be able to trade successfully in betting industry.
We compile a list of requirements needed for an investor willing to successfully trade in this area and make a killing.
One has to first ask him/herself if the betting site will accept Kenyans and if Kenyans will also embrace it. Will the site accept Kenyan players both local and in the urban? A section of bookmakers have been accepting the Kenyan industry.
Secondly, ask if the site will encourage local payments means including M-Pesa and Airtel which seem to be the quickest and common ways of payments for all classes of citizens.
Thirdly, it is equally important to make sure that the website accepts and supports local currency. Many international sites have restricted themselves to trading in dollars which may be a problem to the Kenyan industry. Betway and 22bet however are among the few international sites which promote local currency.
Last but not least, the betting company must adhere to set rules and regulations of the country including acquiring all licenses before going live. The only site as of now that hold Kenyan licenses are 22bet and Betway.
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